We know that it can be tough to make a decision when you’re searching for products to sell online.
After all, there’s so much choice, so how can you know which products are best for your business?
We want to remove some of the guesswork that comes with finding a product, and enable you to make data-driven decisions about which products are best for your business.
That’s exactly why we’ve introduced actionable product statistics to all product listings on Oberlo.
In the sections below we’ll look at the data points that we’ve added, and explain how you can use them when you’re looking for products.
Star Ratings and Review Counts
When you search for products on Oberlo you’ll see a star rating for every listing which ranges from 0 to 5 stars.
Also, we’ve added the review count – the number of reviews which have been left for each product – next to the star rating.
This statistic will help you to gauge how reliable the current star rating is. If, for example, you see that a product has a 5 stars after 100 reviews, you can assume that it’s high quality.
However, this doesn’t necessarily mean that products which have less reviews are unreliable – they could just be brand new to Oberlo.
Overall the star ratings and review counts will help you to understand how certain products resonate with your target audience – products that you might be thinking about adding to your store.
There’s one thing that every entrepreneur has in common – they want to make sales.
That’s exactly why we’ve added order count statistics to all product listings on Oberlo.
We want you to know the exact number of orders that each product has received whenever you’re searching for new products for your store. This data will help you to gauge just how competitive a product is, and how popular it will likely be with your potential target audience.
When you click on a product listing you’ll see that there are two sets of order count data: the order count from the past 30 days, and the order count from the past 6 months.
We’ve broken down the data like this to help you understand how the product has performed historically, so you can make better decisions during your selection process.
One of the most common questions that entrepreneurs ask us is: “How can I know how competitive a product is?”
We want to be transparent with every entrepreneur who uses Oberlo, so we’ve added our imports data to our product listings.
This means that whenever you search for a product on Oberlo you’ll be able to see the exact number of Oberlo entrepreneurs who are selling each product on our platform. So, if a product listing shows 100 imports, that would mean that 100 different Oberlo stores have imported that product.
Also, our imports data will help you to better understand just how many entrepreneurs are generating the number of orders that you’ll see in our product statistics.
Selecting a great product is only one step on your path towards making sales.
Once you’ve chosen a product that you want to sell, you’ll need to attract potential customers to your store.
But wouldn’t it be great to see if other entrepreneurs have found success with this product in the past before you got started with your campaigns?
Enter Oberlo’s pageview data.
Pageviews show just how many times a product has been viewed on Shopify stores.
Essentially, this data shows just how successful other Oberlo merchants have been with their own marketing efforts.
Start Making Data-Driven Decisions
We’ve added all of these data points with one clear goal: to help you to succeed.
There’s a lot that you can learn about a product if you use the data that is present on each listing, so our best advice is to dive into it and start learning.
All of these product statistics are free to use for all Oberlo users.
If you already have an account, just sign in and access our search function. If you’re new to Oberlo, you can sign up here – it only takes a minute and it’s completely free.