This is Product Watch, our weekly look into the hottest products that entrepreneurs can start selling today.

It’s the holiday season, and products from the “Toy” niche unsurprisingly perform extremely well during this time of the year. 

That’s why we’re going to talk about chess sets on Product Watch this week.


Click on the image above to start selling this product

It’s a classic toy that’s seeing an astronomical rise in popularity at the moment. 

Just look at the Google Trends data below and you’ll see what we mean.


Searches for “chess sets” surge every year around the holiday season, but this year is like no other. 

And this is because of the Netflix show, The Queen’s Gambit. 

If you haven’t already seen it, it’s the story of a young female chess phenom.

It’s taken the world by storm, and it’s now the most-watched scripted limited series to date on Netflix. 

More than 62 million households have already watched the show. That's massive. 

In their press release, Netflix said: “searches for ‘chess sets’ on eBay are up 250% [...] and the number of new players has increased five fold on

All of this equates to an unprecedented number of people who want to buy chess sets. 

Let’s make sure it’s your store that they purchase their next chess set from.


It'll cost you around $15 – $25 to source a standard sized chess set for your store from suppliers on Oberlo. 

If you tune in to Product Watch every week, you might notice that's a bit more expensive than the typical products that we select, but hear us out. 

There's plenty of profit to be made by selling these products, even if you source them for $25. 


Well, we've done some market research on these products, and we've found that similar chess sets are being sold for between $40 – $150 online.

Of course, the higher end of this scale is reserved for the premium, or even vintage chess sets. 

It goes to show that there's a huge swing in what the market is prepared to actually pay for these products. 

And you don't need to come in at the high end of the market to make profit.

Instead, go for something mid-range. $40 – $50 sounds like a good starting point. This will allow you to generate profit from each sale, assuming you nail your marketing. 

Don't forget that plenty of the chess sets that are available on Oberlo, like the one we've linked to in this post, offer free shipping.  

  • Product Cost: $15 – $25
  • Recommended Retail Price: $40 – $50


When it comes to marketing chess sets, there’s one huge advantage that you’ve got. 

Pretty much everybody knows what a chess set is. 

That means you won't need to convince them why chess is a great game. 

Instead, you need to convince them why they need a new chess set. Specifically, one from your store. 

That means you're not actually selling a chess set – you're selling the experiences. 

Think of what people will get from buying this product that isn't just, well, the product. 

They'll be able to have fun with the whole family, especially over the holiday period, or when they're socially distancing. 

Push the idea that it's a cerebral game. It's one that will keep people engaged, because they really need to think about what they're doing when they're great. 

Put yourself in the shoes of a child that's asking for a chess set as a gift. How would they pitch it? That's how you sell it to parents.

Those are your narratives. Combine these with visuals that'll help you to grab the attention of potential customers. 

You want to create videos for your marketing efforts that are friendly and approachable. After all, this is a toy. So show people having fun with a chess set. 

Then, you'll want to get your message in front of potential shoppers using Facebook and Instagram ads. 

Here's another huge plus point for chess sets – they've got a predefined audience of people who are fanatical about the game that you can tap into. 

We've dropped an example target audience below for your first Facebook and Instagram ads that'll tap into that exact audience. 

Okay, now it's over to you to start selling. Or, should we say... "it's your move". 

Facebook Ad Targeting

Location: USA

Age: 18 – 65+

Gender: All


People who match: Chess, Magnus Carlsen, World Chess Championship

Devices: All

Placements: Facebook News Feed, Instagram Feed, Instagram Stories

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Product Watch: 23rd November

Last week we shone the spotlight on a high-potential product that you might never think to dropship.

It's a motion sensor light. 


Click on the image to start selling these products

Seriously, this Home & Garden accessory is a gold mine for dropshippers. 

Why? Well, this is a product that is relatively inexpensive, and that means that it's likely to be bought without much research. That's a perfect storm for dropshippers. 

And this is a product that shoppers won't know that they needed... until you can convince them of the value that it'll bring to their homes, that is. 

Also, think about the huge base of potential customers who are spending more time indoors lately.

Those are your potential shoppers who have more free time, and are looking to improve their home, which they're suddenly forced to spend a bunch more time in. 

Sounds great, right? 

There's more. Take a look at the Google Trends data below. 


People are constantly searching for these products, and people don't search for terms like "motion sensor light" unless they're actually looking to make a purchase. 

Everything is pointing in the right direction for this product, and it looks even better when you check our in-depth Black Friday and Cyber Monday report, and see how well Home & Garden products did last year. 

Okay, okay. Enough about how great these products are. Now let's dig in to the information you need to actually start selling these products. 


It's going to cost you between $4 – $7 to source these products for your store from suppliers on Oberlo. Of course, the larger products cost more money to source. 

Still though, that's definitely a reasonable price for these products, especially when you consider that similar ones are being sold for as much as $30 online. 

Plus, free shipping is available for these products, which is a huge win. 

When it comes to pricing these products for your own store, we recommend trying something around $15 at first.  

But the real key to selling these products will be to create bundles. 

Why? Well, typically shoppers will want to purchase more than one of these products at a time. 

So offer bundles of these products in your store, at a discounted price, to entice shoppers to buy more than one. 

This is a critical play that'll enable you to increase your average order value, which is essential for all store owners. 

If you do decide to sell one of these products for $15 in your store, you could try bundling three together and selling them for $30. Or even try 5 for $50. 

Sure, your margins would be lower than they would if you were selling an individual product, but remember that you'll be getting more bang for your marketing bucks.

That's why increasing your average order value is so important – it generates you more revenue that you can reinvest into your business to make even more sales. 

  • Product Cost: $4 – $7
  • Recommended Retail Price: $15


This is the most important step.

Without the proper marketing tactics, you won't get visitors onto your website. 

And without visitors, you'll never make sales. 

So, when it comes to marketing motion sensor lights, you want to lean into their versatility. 

We're not talking about the core functionality of the product. That's simple. It's a light that turns on when it detects motion. 

Instead, we mean the versatility in application.

These products can be used in so many different ways. 

Think about it yourself. Where in your home would you need one of these products? 

Is it in the bathroom, or the kitchen? Is it in a cupboard, or a wardrobe? Or is it something else? 

The key point here is that there are so many ways to use these products.

And that needs to be the focal point of your marketing campaigns. 

Remember, people buy products when they can see how they solve their problems. 

So show them how these products can bring a positive impact on their lives by showing them how they can solve their problems. 

Our best bet would be to use video marketing campaigns to do that, especially on Facebook and Instagram. 

In your video marketing campaigns you'll want to show how big the products are, how easy they are to set up, and how they work. Then show all the different places where they can be used. 

And for targeting your ads, you want to go broad at first, and gather some data for your Facebook pixel. After you've been running your ads for a little while, refine your target audience, and let your pixel do the rest. 

To help you on your way, we've left an example Facebook target audience below that you can use for your first campaign. 

Okay, that's all from us! Add these products to your store today and prove to yourself how great you are.

Facebook Ad Targeting

Location: USA

Age: 18 – 65+

Gender: All


People who match: Home improvement

And must also match: Home Improvements, Renovation

Devices: All

Placements: Facebook News Feed, Instagram Feed, Instagram Stories

Product Watch: 17th November

We highlighted dog jackets on Product Watch. 

The pet industry is booming. The niche has grown more than 66% over the past decade. 

And pet accessories in particular offer a huge opportunity for store owners. It’s estimated that the pet accessories industry is worth more than 18 billion in 2020.

dog jacket

Click on the image to start selling these products.

Pet products are typically great choice for dropshippers, but these products are especially powerful now that large portions of the globe are still under some form of lockdown, or have to maintain some sort of social distancing. 

That’s because that’ll typically mean people want to spend more time outdoors. And as the temperatures drop in the northern hemisphere for winter, our furry friends will need to wrap up too.

If you check the Google Trends data for dog jackets, you’ll already notice that shoppers are searching in droves for these products.

dog jackets google trends

This presents us with a golden opportunity to tap into a niche of engaged buyers who’re constantly on the lookout for products for their beloved pets. 

We’ve got a high-potential product that people are already looking for. Let’s pair it with a clever pricing strategy, and relevant marketing campaigns. Then it’ll be a matter of time before you start making sales.


Dog jackets are pretty reasonably priced.

You’ll be able to source them from suppliers on Oberlo from between $4 – $8, depending on the size and style that you choose.

It’s fairly common that larger variants of a product cost a little more to source from a supplier, so keep that in mind.

Plus, you’ll be able to set a higher price in your store to cover the additional cost that it costs to source larger products.

Unfortunately, free shipping for these products isn’t available. But, on the brighter side shipping is quite low – an extra $2 – $3 per product.

All in all you’re looking at a maximum price of $11 to source and ship the largest variants of these products.

That might sound a little expensive at first, but we’ve done some market research into dog jackets and found that similar products are being sold for around $35.

And then of course the high-end dog jackets from designer brands can go as high as $100.

So, it’s clear that there are some decent margins to be made if you sell these products yourself.

As for a starting price, we recommend opting for $30. Just test the water – if you think it’s too low after you’ve made a few sales, you can always increase it and see how it affects the number of conversions you make.

But you really won’t have a definite idea of how to price your products until you’ve started marketing and getting people onto your online store.

So, let’s go dive into the best way to sell these products next.

  • Product Cost: $4 – $8
  • Recommended Retail Price: $30


When it comes to marketing this high-potential product, it’s essential that you focus on benefits. 

Think deeply and underline what it is about a dog jacket that would really convince pet owners that they need to buy one.

You could lean into the idea of dog jackets being waterproof and windproof in your marketing.

Or, you could play on how easy it is to get your dog into the jacket, and how much easier it’ll be to clip your lead onto the jacket when you’re taking your dog for a walk.

All of that is true. But they’re practical benefits.

You want to play into the emotional side of a potential customer’s psyche too.

Consider this – some people actually care about their pets more than they do about other humans.

So what would it take to purchase a gift for a human that you really care about?

It’s simple. You want to make the other person happy.

Focus on that. Talk about how much happier pets are when they’re wearing a jacket in the colder months. How it’ll allow them to get out the house for longer, and go on more adventures in the winter time.

And don’t just talk about it. Show it. 

Place some test orders for these products, and craft some engaging videos for your marketing campaigns.

Then, launch some Facebook and Instagram ads to promote these products using your videos that clearly explain the benefits that shoppers and their pets will get if they make a purchase.

When it comes to targeting your Facebook and Instagram ads, we strongly recommend trying to sell these products to people in the USA.

Why? Well, according to data from The Economist, roughly two in three households in the USA own a pet. 

People in the USA also spend the most on their pets too, followed by people in the UK.

That’s why you want to aim your ads at those markets – match a high-potential product with a high-potential audience.

To help you on your way, we’ve left an example Facebook target audience below that you can use for your very first campaign.

Alright! Now it’s over to you. You’ve got everything you need to start selling these products. Put in the work and make some magic happen.

Facebook Ad Targeting

Location: USA

Age: 18 – 65+

Gender: All


People who match: Dog Lovers, Pet store

And must also match: Pets at Home, Puppy love

Devices: All

Placements: Facebook News Feed, Instagram Feed, Instagram Stories

Product Watch: 2nd November

This is a wellness product that’s flown under the radar so far.

We predict that it’s going to explode in popularity over the next few months, especially with the holiday season quickly approaching.

It’s the head massage brush.

Click on the image to sell these products yourself.

The product itself is simple. It’s a silicon brush with an ergonomic handle which you can use to grip the brush – perfect to use in the shower.

Seriously. It doesn’t matter if you’re having an early morning shower, or one just before you go to bed, this product will make it a better experience. 

That’s because the massaging sensation that this product offers is known to relieve stress, and we can guarantee that it’ll be better at distributing products like shampoo and conditioner onto your hair and scalp more evenly than your hands. 

Sounds good, right? 

Well, if it’s piqued your interest, imagine how many other people will be interested in this product. With a fair pricing strategy for the head massage brush, and some well-thought-out marketing messaging, it’ll be a matter of time until the sales start flooding in.

Let’s dig in.


These products aren’t just high potential because they’re so useful, it’s because they’re relatively cheap to source too.

You’ll be able to pick these products up for your store for around $2 from suppliers on Oberlo, which is a fair price. 

It’s especially fair when similar products are being sold online for as much as $35. That’s the higher end of the scale, sure, but there are plenty of other listings around $20 that we found while we were researching this product. 

We think it’s a good idea to price these products around the $15 – $20 range when you’re selling them yourself. 

It’s not all good news though. Unfortunately, free shipping isn’t available for these products. 

Still, don’t worry too much, it’s not a huge problem.

As these products are quite small, and lightweight, it’ll only cost you a couple of dollars for delivery. 

Also, remember that there are ways that you can offset the costs of shipping your products to your customers if your supplier doesn’t offer free shipping. 

One example would be to offer free shipping on all orders above a certain limit. 

So, if you were selling head massage brushes in your store for $20, set free shipping for orders above $30.

That’d help you to increase your average order values because people hate paying for shipping, so they’d be tempted to purchase more than one product. 

Alternatively, you could just price your products a little higher, and state that you offer free shipping on your product page – your customers would end up paying the same price, but they’ll be less likely to abandon cart when they see that they need to pay for shipping.

But how exactly do you get potential shoppers onto your website? Let’s look at the best way to market these products.

  • Product Cost: $2
  • Recommended Retail Price: $20


We’ve already gone through the clear benefits that this product offers to people. But honestly, they’re not immediately apparent just by looking at the product.

That’s why you’ll need to be clever with the way that you position this product in your marketing, and you’ll need to rely on visuals and copy to convince shoppers why they need to purchase this product.

One interesting way that you could frame the product is a “head massage from home”. This could work really well, especially as people across the globe need to socially distance themselves, but still want to be pampered now and again.

You could also frame this product as a holiday gift. The perfect product to unwind in the winter, in a nice warm bath or shower, after all the stress of the holiday season.

The Google Trends data points to this being a great idea, with searches for “head massage” spiking right around Christmas.

Whatever way you decide to frame this product in your marketing, focus on the clear benefits – it feels great, and it’s perfect for applying products to your hair. But also, it’s portable, and because it’s quite small it’ll fit on any bathroom shelves or cabinets.

In terms of delivering this message to potential customers, we recommend using both Facebook and Instagram ads.

Why? Well, this isn’t really a product that people will search for on their own accord – largely because they probably haven’t seen one before – it’s one that they’ll impulse buy when they see an ad.

And Facebook and Instagram are the best platforms for encouraging impulse buys.

Go visual with your ads – show how the product works, and try to get the “feel good factor” across in any creatives. And if you’re looking for inspiration for your targeting, we’ve left an example audience below that you can use for your first ad.

Okay, now you’ve got everything you need to start selling this high potential product. Now it’s over to you. Good luck!

Facebook Ad Targeting

Location: USA

Age: 18 – 65+

Gender: All


People who match: Bathroom

And must also match: Home improvement

And must also match: Massage

Devices: All

Placements: Facebook News Feed, Instagram Feed, Instagram Stories

Product Watch: 19th October 

If you’re looking for a unique home decor product that’s on fire, check out the LED Bonsai tree.

Click on the image to sell these products yourself.

As you can see, it’s quite a simple product. It’s a man-made tree that’s designed in the shape of a Bonsai tree, but it features LED at the end of its branches (where you’d normally find leaves).

Pretty cool, huh?

Seriously, we love these products, and we’re sure that shoppers across the globe will too.

They add some extra light to your room – that’s going to be especially important when it’s winter in the northern hemisphere soon.

They’re also perfect products for attracting fans of TikTok aesthetics, which both teenagers and young adults are going crazy for.

As these products feature LED lights, they’re pretty safe, and you can imagine that they’ll last quite a while.

Although, this is probably one of the rare scenarios where a man-made version of a product won’t outlive the natural product. Real Bonsai trees are known to live for up to 800 years!


You’ll be able to source these products from suppliers on Oberlo for around $9 – $15.

That’s a bit more expensive than the typical dropshipping product, and that’s okay. 

The important thing to focus on when you’re pricing your products is your potential profit margins.

That’s how much profit you can make by selling a specific product, factoring in all the costs associated with making that sale. 

We’ve done some market research into these products, and we’ve found there’s a gap in the market. There’s not too much competition, and those that are selling similar products price them between $30 and $50 – we recommend you aim to sell your products in this range too.  

So, if you source a product for $15 and sell it for $30, that’s a 100% margin. Of course, you’ll need to factor in shipping and marketing costs too, but still – there’s clearly money to be made by selling these products.

This is exactly why it’s important to focus on margins, rather than raw profit. 

Speaking of marketing, let’s take a look at the best way to actually start selling LED Bonsai trees yourself.

  • Product Cost: $9 – $16
  • Recommended Retail Price: $30 – $40


Marketing this product is going to be real fun. 

You’ve got two main routes that you can take when you’re deciding how to position this product. 

First off, you can go down the home decor route. This product is a home decor product, so that’ll work perfectly. 

But, there’s another route that you might not have thought of when you first saw this product. 



Take a look at the Google Trends data for ‘LED tree’ from last year.


As you can see, the term started to skyrocket at this exact time last year. And then it peaked right around the holiday period. 

It makes sense when you think about it.

Lots of people don’t want to mess around with buying real Christmas trees to decorate their house. They know decorations can be pricey, so they want to choose some that they’ll be able to use more than one year. 

That’s exactly how you can position this product for the holiday season – a Christmas decoration, but one that people haven’t really seen before. A product that’ll add a unique touch to people’s homes. 

Try using Facebook and Instagram marketing to sell these products. 

Video Ads are known to convert best, both on Facebook and Instagram, but we believe that Photo Ads will work well too when you’re marketing these products.

That’s simply because these are pretty straightforward products – you don’t need to see a video to see how they work. 

Interested in an example target audience for your first ads promoting these products?

We’ve dropped one below that you can start using today. 

Okay, at this point you’ve got a high-potential product to sell, a strong pricing plan, and a good idea of how you need to position and market this product. Now it’s over to you.

Facebook Ad Targeting

Location: USA

Age: 18 – 65+

Gender: All


People who match: Decor Home Ideas

And must also match: Home Décor Products

And must also match: House Beautiful

Devices: All

Placements: Facebook News Feed, Instagram Feed, Instagram Stories