What Percentage of Internet Traffic Is Mobile?
The percentage of global web traffic on mobile phones has surged over the past decade. As of November 2021, 53.98 percent of all web traffic came through mobile phones.
If we were to go back a decade to April 2011, this figure was at a meager 6.95 percent. Fast forward five years later to 2016 and the percentage of web traffic on mobile had already increased nearly seven-fold to 48.25 percent.
The quickest growth rate came from the first few years of the past decade and has slowed significantly since then. Comparing the percentage of web traffic on mobile, the average year-over-year growth rate from 2012 to 2016 was 49.64 percent, compared to 4.99 percent from 2017 to 2021.
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Mobile vs Desktop Internet Usage
For some to win, others must lose. The rise in the percentage of web traffic on mobile has had an immense impact on desktop web traffic.
In 2011, nearly all web traffic came through desktops (93.91 percent). The very first time the percentage of web traffic on mobile exceeded that of desktop came in November 2016, when 50.7 percent of overall internet traffic came from mobile phones, just a little more than desktop at 49.3 percent.
Mobile Browsing Stats in the United States
The distribution of mobile vs desktop internet usage in the United States over the past ten years reflects a similar pattern, where the percentage of web traffic on mobile has also surged. Despite the increase, mobile devices have yet to cement themselves as the preferred browsing option there.
As of November 2021, 46.54 percent of the total web visits are currently mobile, compared to 50.21 percent coming from desktops.
Of the mobile internet browsers, Apple’s Safari is proving to be the most popular choice among all mobile internet users in the US. The latest figures show that 54.23 percent of all US mobile users use Safari to browse the internet, with Google Chrome coming in second with 37.67 percent.
These mobile browsing stats should come as no surprise, given that iPhones are popular in the US and Safari is pre-installed on all iPhone devices. As it stands, there are approximately 116.3 million iPhone users in the US.
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